Founder
Zohar Lev
Product Builder | Automation Expert | Problem Solver
Zohar Lev is a product builder, product consultant and founder of ZingUI, specializing in complex digital products, functional architecture, enterprise UX, AI and business automation.
Over more than two decades, he has worked with startups and enterprise organizations across ERP, cybersecurity, fintech, healthcare, business intelligence, cloud services, construction technology and other complex domains.
About
Zohar's work sits between business, product and technology. Most engagements begin with a conversation about how an organization actually operates — the systems in use, the workarounds people have built and the decisions that are hard to make with the information available today.
That grounding is what makes the resulting product decisions durable rather than cosmetic.
What I Do
Product strategy
Framing the problem and deciding what is worth building first.
Functional architecture
Structuring workflows, entities, roles and screens around real processes.
System analysis
Understanding data, rules and integrations before design begins.
Enterprise UX
Designing dense, information-rich products that stay usable.
Prototyping
Making solutions tangible early so they can be validated.
AI & automation
Replacing manual, repetitive work with dependable digital workflows.
Areas of Expertise
Industries
ERP and enterprise software, cybersecurity, fintech and finance, healthcare, retail analytics and business intelligence, cloud and SaaS, real estate and construction, and hospitality.
Selected Projects
- Priority SoftwareERP · Enterprise SoftwareModernizing complex ERP workflows for the cloud
- BrandShieldCybersecurity · Complex SystemsTurning complex threat data into clear, actionable decisions
- NIQ (NielsenIQ)BI · Decision Support · Retail AnalyticsTurning complex retail data into actionable business decisions
How I Work
Understand the problem before proposing a solution. Model the system before designing the screens. Build something people can react to as early as possible, then improve it with what that reaction teaches.
AI & Automation
AI and modern development tools have changed the speed of building, not the discipline of solving. The starting point is still the process: what is repetitive, what is judgement, what is regulated, what actually costs the business time.
Product Philosophy
Complexity is rarely the enemy — unmanaged complexity is. Good products let expert users keep their depth while removing everything that stands between them and the decision they came to make.
FAQ
What does Zohar Lev do?
Zohar works with organizations on complex digital products: understanding the business problem, defining the solution, shaping its functional architecture and user experience, and building or automating it with modern technology.
What kinds of organizations does he work with?
Startups and enterprise organizations across ERP, cybersecurity, fintech, healthcare, business intelligence, cloud services, construction technology and other complex domains.
Does he only work on AI projects?
No. Most of the work starts with a business or product problem, not a technology choice. AI and automation are used when they are genuinely the right answer — often alongside conventional software, better process design or a clearer interface.